Kanotcenter — Content Creator- Visual Storyteller
Role: Photo- & Videographer, Social Media Manager
Platforms managed: Facebook • Instagram • TikTok • YouTube
What I do?
Create photo, video, and written content that captures the essence of Stockholm’s archipelago.
Manage and grow Kanotcenter’s presence across four major social channels.
Produce short-form videos, reels, and stories tailored for each platform.
Develop campaigns focused on slow tourism and eco-friendly adventures.
Focus
Showcasing the archipelago lifestyle through kayaking.
Highlighting breathtaking views, but also the quiet moments of reflection outdoors.
Encouraging people not only to explore nature, but also to discover more of themselves in the process.
Impact
Built a consistent brand identity around outdoor exploration and sustainability.
Inspired audiences to step outside, move beyond their boundaries, and create lasting memories.
Delivered content that connects emotionally while supporting engagement, reach, and bookings.
Key message: My work at Kanotcenter goes beyond visuals — it’s about crafting stories that make people feel the archipelago, both as an outer adventure and an inner journey.